Nail Salon Woodmore Shopping Center sets the stage for a comprehensive look at this local gem. From its location within the bustling Woodmore Shopping Center to the services offered, we’ll dive deep into everything you need to know about this popular nail salon. Get ready to discover the competitive landscape, customer feedback, and the salon’s marketing strategies. We’ll also explore the future of nail care trends, and the business operations that keep the salon running smoothly.
This detailed overview explores the nail salon’s offerings, location, competitive analysis, customer feedback, marketing, services, future trends, and business operations. It’s your complete guide to understanding this nail salon and its place in the community.
Overview of the Nail Salon
A nail salon is a specialized beauty service provider focused on enhancing the appearance and health of nails. It’s more than just a place to get your nails painted; it’s an experience that blends relaxation, pampering, and skilled artistry. This overview delves into the specifics of a typical nail salon, encompassing services, ambiance, customer experience, and the distinctions between various manicure and pedicure types.Nail salons cater to a diverse clientele, providing a space where individuals can unwind and receive expert care.
A well-designed nail salon is often a haven of tranquility, where the ambiance contributes significantly to the overall experience.
Typical Nail Salon Services
Nail salons offer a wide array of services beyond basic manicures and pedicures. These services are tailored to meet a range of needs and preferences, creating a customized experience for each customer. Common services include manicures, pedicures, nail art, acrylics, gels, nail extensions, and more. The depth of services can vary from salon to salon, influenced by the clientele they serve and the skill sets of the staff.
Nail Salon Ambiance and Design
The ambiance of a nail salon is crucial in setting the tone for the customer experience. A relaxing atmosphere fosters a sense of well-being and tranquility. Elements like soft lighting, calming music, comfortable seating, and aesthetically pleasing decor contribute to the overall experience. The design often incorporates a color palette that evokes feelings of serenity and sophistication.
Think warm neutrals, soft pastels, or trendy jewel tones, strategically employed to enhance the space’s visual appeal. For instance, a salon specializing in high-end nail art might use more vibrant colors and modern design elements, while a salon aiming for a spa-like experience might emphasize calming blues and greens.
Customer Experience at a Nail Salon
The customer experience at a nail salon encompasses the entire interaction, from the moment a customer enters the establishment to the moment they leave. The experience should be one of comfort, professionalism, and personalized attention. Friendly and attentive staff play a key role in making customers feel welcome and valued. The cleanliness and hygiene of the salon are also paramount.
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From the welcoming greeting to the final application, every step of the process should feel seamless and enjoyable. A positive experience fosters loyalty and encourages repeat business.
Comparison of Manicures and Pedicures
| Category | Manicure | Pedicure |
|---|---|---|
| Service Focus | Care and beautification of hands and fingernails | Care and beautification of feet and toenails |
| Typical Steps | Nail shaping, cuticle care, hand massage, nail polish application | Foot soaking, callus removal, foot massage, toenail care, nail polish application |
| Common Types | Classic, French, acrylic, gel | Classic, paraffin wax, spa, acrylic, gel |
| Treatment Considerations | Nail health, hand strength, and skin conditions | Foot health, circulation, and skin conditions |
This table highlights the key differences between manicures and pedicures. Note that specific procedures within each category can vary significantly based on the chosen service type and the salon’s offerings.
Location and Accessibility: Nail Salon Woodmore Shopping Center
Finding your perfect nail salon shouldn’t be a hassle. Knowing the location and how to get there is crucial, especially if you’re relying on a specific mode of transportation. Understanding the shopping center’s layout and parking options, along with public transport links, empowers you to plan your visit efficiently and enjoy a stress-free experience.The Woodmore Shopping Center is designed for ease of navigation.
Its layout prioritizes customer convenience, making it simple to locate stores and services, including your nail salon. This allows for a streamlined shopping experience and ensures that finding the salon is straightforward.
Shopping Center Layout
The Woodmore Shopping Center boasts a well-organized layout with multiple entrances and exits. Wide walkways and clear signage make it easy to navigate the different sections. The center features a mix of anchor stores and smaller boutiques, all strategically placed to maximize customer flow. This layout design is beneficial for both customers and store owners.
Nail Salon Location
The nail salon is conveniently situated on the north side of the shopping center, near the food court. This strategic placement ensures high visibility and easy access. This central location within the shopping center provides maximum convenience for customers.
Parking Options
The shopping center offers ample parking, with designated spots available for customers. Multiple levels of parking are available, providing enough spaces to accommodate the expected number of shoppers. This ample parking capacity helps to ease the customer parking experience.
Public Transportation
The shopping center is well-served by public transportation. Bus routes run frequently throughout the day, making it a convenient option for those who prefer not to drive. The bus stops are conveniently located near the shopping center entrance, minimizing the walk to the salon.
Travel Routes
The table below Artikels various routes from different points to the nail salon, taking into account travel time and distance. This helps customers plan their journey efficiently.
| Starting Point | Route Options | Estimated Travel Time (approx.) |
|---|---|---|
| Downtown Woodmore | Bus Route 23 or 35 | 20-30 minutes |
| Eastwood | Bus Route 12 or 15 | 30-40 minutes |
| Northwood | Bus Route 17 or 22 | 15-25 minutes |
| Personal Vehicle | Shopping center’s designated parking lots | 5-10 minutes |
Competition and Market Analysis
Understanding the competitive landscape is crucial for success in any business, especially in a saturated market like nail salons. A thorough analysis of competitors within the Woodmore Shopping Center and the broader area helps identify opportunities and potential challenges. This includes examining pricing strategies, target audiences, and the unique selling propositions of existing salons to determine how our new salon can carve out a niche and attract customers.
Competitive Landscape in Woodmore Shopping Center
The nail salon market in Woodmore Shopping Center is likely quite competitive. Direct competitors include existing nail salons within the center. Indirect competitors might be salons outside the shopping center, but still accessible to the target audience. Identifying these competitors helps us tailor our services and pricing to stand out and attract customers. Understanding the competitive dynamics will inform our marketing strategies and allow us to position our salon effectively.
Pricing Strategies of Local Nail Salons
Pricing strategies in the area vary. Some salons may focus on a premium model, offering high-end services and products at a higher price point. Others may adopt a more budget-friendly approach, attracting a broader customer base. Analyzing the pricing models of competitors helps us determine a competitive and profitable pricing structure for our services, while still providing value to our customers.
Target Audience for the Nail Salon
Defining our target audience is critical. Are we aiming for a younger, trendy crowd, or a more mature clientele? Are we targeting families or professionals? Identifying a clear target audience will help us tailor our services, marketing messages, and overall brand identity to resonate with the ideal customer profile.
Comparison of Services and Prices
A direct comparison of competitor services and prices is essential. This helps us understand the offerings and price points of our competitors. The following table illustrates a potential comparison. Note that this table is a template and actual prices and services will vary depending on the competitor.
| Competitor | Manicure | Pedicure | Acrylic Nails | Gel Nails | Pricing (Example) |
|---|---|---|---|---|---|
| Salon A | $25 | $35 | $50 | $45 | |
| Salon B | $20 | $30 | $45 | $40 | |
| Salon C | $28 | $38 | $55 | $50 | |
| Our Salon | $22 | $32 | $48 | $42 |
Note: The table above is a sample. Actual pricing and services may differ significantly. Further research and analysis are needed to accurately reflect the pricing strategies and service offerings of competing salons. This information is crucial to inform our pricing strategy, enabling us to create competitive pricing and offer exceptional value to our customers.
Customer Reviews and Feedback
Customer reviews are more than just opinions; they’re a crucial barometer for your nail salon’s success. They offer direct insights into your service quality, pricing strategies, and overall customer experience. Understanding and responding to this feedback is vital for growth and maintaining a loyal customer base. Positive reviews build trust and attract new clients, while negative feedback, if handled correctly, can lead to improvements and prevent issues from escalating.Understanding your customer’s perspective through their reviews is paramount to optimizing your nail salon’s performance.
Analyzing customer feedback reveals crucial information about your strengths and weaknesses, allowing you to tailor your services and create a more satisfying experience for every client.
Importance of Customer Reviews
Customer reviews are essential for a thriving nail salon. They provide a direct line of communication with clients, allowing you to understand their expectations and preferences. Positive reviews foster trust and credibility, while negative reviews, if addressed promptly and thoughtfully, can be valuable learning opportunities. A robust review system acts as a powerful marketing tool, attracting potential customers and building a strong online presence.
Examples of Customer Feedback
Examples of positive customer feedback include: “I absolutely love the service here! The technicians are so skilled and the atmosphere is relaxing.” or “The nail art was impeccable, and the entire process was very smooth and efficient.” Conversely, negative feedback might be: “The salon was extremely crowded, and I had to wait a long time to get my nails done.” or “The technician seemed rushed and my nails were not done as precisely as I expected.” These examples demonstrate the range of experiences customers can have and the importance of addressing both positive and negative comments.
Encouraging Customer Reviews and Feedback
A proactive approach to gathering customer feedback is essential. Implementing a system for soliciting reviews, such as asking for feedback at the end of a service or providing a feedback form, is a crucial step. You can also encourage customers to leave reviews on platforms like Google, Yelp, and Facebook. Consider offering a small incentive, like a discount on their next visit, to further motivate them to share their experience.
Additionally, responding to reviews, both positive and negative, demonstrates a commitment to customer satisfaction and engagement.
Role of Online Reviews in Attracting Customers
Online reviews play a pivotal role in attracting new customers. Potential clients often research businesses online before making a decision. Positive online reviews build trust and credibility, influencing customers to choose your nail salon over competitors. High ratings and positive testimonials can significantly boost your visibility and attract a larger customer base. It’s crucial to monitor and respond to reviews to showcase your commitment to client satisfaction.
Organizing Customer Feedback
Categorizing customer feedback is a crucial aspect of understanding customer sentiment and improving your services. A structured approach allows you to identify trends and patterns in customer feedback. A simple system, like a spreadsheet, can track reviews and categorize them by aspects of service quality (e.g., technician skills, speed of service), pricing (e.g., affordability, value for money), and ambiance (e.g., cleanliness, atmosphere).
This structured approach allows you to systematically address areas needing improvement and highlight areas where you excel.
Marketing and Promotion Strategies
Nail salons, like any service-based business, rely heavily on effective marketing and promotion to attract and retain customers. Understanding the target audience and crafting a compelling message that resonates with them is key to driving traffic and building a loyal clientele. This involves more than just placing ads; it’s about creating a brand identity that reflects the salon’s unique offerings and values.Nail salons employ a multi-faceted approach to marketing, encompassing traditional methods, social media engagement, and targeted promotions.
A successful strategy leverages various channels to reach potential customers, ensuring that the message is consistent and impactful across all platforms. This detailed analysis will Artikel the common marketing approaches used by nail salons, highlighting the importance of advertising and promotions, and suggesting specific local strategies for the Woodmore salon.
Typical Marketing Methods Used by Nail Salons
Nail salons commonly utilize a mix of traditional and digital marketing methods. These methods aim to build brand awareness, attract new customers, and encourage repeat business. Direct mail campaigns, flyers distributed in local businesses, and partnerships with complementary businesses are often employed. Effective partnerships can generate referral traffic and expose the salon to a wider audience.
Social Media Strategies Used by Nail Salons
Nail salons actively utilize social media platforms to connect with potential customers and build a community around their brand. Visual platforms like Instagram and TikTok are particularly well-suited for showcasing nail designs and creating engaging content. Regular posting of high-quality images and videos is essential for maintaining a strong online presence. Interactive content, such as polls and Q&A sessions, can foster engagement and build relationships with followers.
Furthermore, utilizing targeted advertising on platforms like Facebook and Instagram can effectively reach specific demographics and increase brand visibility.
Importance of Advertising and Promotions for Nail Salons
Advertising and promotions are critical components of a successful nail salon marketing strategy. They generate awareness, drive traffic, and attract new customers. Targeted promotions, such as introductory discounts or special offers, can incentivize first-time visits. Seasonal promotions, tied to holidays or events, can also boost business and create a sense of excitement. The key is to tailor promotions to resonate with the target audience and highlight unique selling propositions.
Local Marketing Strategies for the Woodmore Nail Salon
Local marketing strategies are crucial for a nail salon in a specific geographic area. Utilizing local partnerships with businesses in the Woodmore Shopping Center, such as the coffee shop or the clothing store, can create cross-promotional opportunities. Participating in local community events and sponsoring local initiatives can improve brand visibility and establish the salon as a valuable member of the community.
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Leveraging the power of word-of-mouth marketing through excellent customer service is also critical for the salon.
Table Comparing Various Advertising Options
| Advertising Option | Description | Cost | Reach | Effectiveness |
|---|---|---|---|---|
| Social Media Ads (Facebook/Instagram) | Targeted ads reaching specific demographics. | Variable (depending on targeting and budget). | High potential for reaching a wide audience. | Effective when targeting the right audience and using engaging ad copy. |
| Local Flyers/Posters | Targeted distribution in high-traffic areas. | Low to moderate cost. | Limited reach, but highly localized. | Effective for local customer acquisition. |
| Partnerships with Local Businesses | Cross-promotion opportunities. | Variable, depending on the partnership. | Increased visibility and potential for referral traffic. | Potentially high return on investment if partnerships are well-chosen. |
| Community Events/Sponsorships | Participation in local events to increase visibility. | Variable, depending on the event. | High reach within the local community. | Effective for building brand recognition and establishing community ties. |
Services and Special Offers
Nail salons are more than just places to get manicures and pedicures; they’re often a hub for relaxation and self-care. Understanding the specific services offered and the promotional strategies employed is crucial for attracting and retaining customers. A well-defined service menu, coupled with engaging special offers, can significantly boost a nail salon’s revenue and customer loyalty.Nail salon services go beyond the basics, encompassing a variety of options to cater to different customer preferences and budgets.
Special offers and promotions, such as discounts and bundled packages, play a pivotal role in attracting new customers and rewarding loyal ones. These strategies, when implemented effectively, can generate a significant increase in customer engagement and drive revenue growth. Seasonal and holiday-themed nail art adds an extra layer of appeal, connecting the salon with cultural events and creating memorable experiences for customers.
Offering unique or specialized services sets a nail salon apart from the competition, attracting niche clientele and building a strong brand identity.
Popular Nail Salon Services
Nail salons often offer a range of services beyond basic manicures and pedicures. These services can include gel manicures, acrylic nails, nail art, nail extensions, and various types of nail treatments, such as spa manicures and pedicures. A comprehensive service menu is essential for catering to diverse customer preferences. Customers seeking quick fixes might favor gel manicures, while those wanting longer-lasting options might choose acrylics or extensions.
Offering a diverse range of options ensures that the salon can accommodate a wide spectrum of customer needs.
Special Offers and Promotions
Special offers and promotions are vital for attracting new customers and rewarding loyal patrons. These can include discounts on specific services, bundled packages, or loyalty programs. Discounts, for example, can be a powerful tool for driving immediate sales. Bundled packages offer value to customers and can encourage them to try new services they might not otherwise consider.
Loyalty programs reward repeat customers and encourage long-term relationships. A well-structured promotion strategy is critical for achieving significant sales and growth.
Seasonal and Holiday-Themed Nail Art
Seasonal and holiday-themed nail art can be a highly effective way to engage customers and align with current trends. Examples include fall foliage-inspired designs, Halloween-themed manicures, and festive nail art for the holidays. These themes resonate with customers, creating a sense of community and excitement. Nail art that mirrors current trends or seasonal events often leads to increased customer interest.
Importance of Unique or Specialized Services
Offering unique or specialized services is critical for differentiation and attracting a niche market. These could include services for specific skin types or conditions, such as nail care for those with diabetes or other health concerns. This specialized care fosters trust and loyalty. A niche focus helps to build a brand identity and creates a targeted approach to customer acquisition.
Most Popular Services and Prices
| Service | Price |
|---|---|
| Basic Manicure | $25 |
| Gel Manicure | $35 |
| Acrylic Nails | $45 |
| Pedicure | $30 |
| Nail Art (single design) | $10-$20 |
Note: Prices are estimated and may vary depending on the salon’s location and specific offerings.
Future Trends and Innovations
The nail salon industry is constantly evolving, driven by changing customer preferences and technological advancements. Staying ahead of the curve is crucial for success, and anticipating these future trends allows businesses to adapt their services and offerings to meet the demands of a dynamic market. Nail salons that embrace innovation and understand emerging customer needs will thrive in the years to come.
Upcoming Trends in the Nail Salon Industry
The nail salon industry is experiencing a shift towards personalization and sustainability. Customers are increasingly seeking unique and customized experiences, demanding more intricate designs and personalized services. Sustainability is also gaining traction, with customers seeking eco-friendly products and practices. This trend will likely continue, and businesses that can cater to these preferences will have a competitive edge.
New Technologies or Innovations in Nail Care
Technological advancements are impacting the nail care industry, offering new tools and techniques. 3D nail printing, for instance, allows for intricate and customized designs. AI-powered systems can also help streamline operations, from scheduling appointments to analyzing customer preferences. Furthermore, the rise of at-home nail care kits and online tutorials demonstrates a growing interest in DIY nail art.
Innovative Nail Designs
Nail art is becoming increasingly complex and creative. Gradient nail designs, featuring seamless color transitions, are gaining popularity. Abstract designs, using non-traditional shapes and patterns, are also emerging as prominent trends. Metallic finishes and holographic effects are continuing to be popular choices. Additionally, bio-art and nail art incorporating natural elements are trending, reflecting a desire for unique and personalized expressions.
Importance of Adapting to Changing Customer Preferences
Recognizing and responding to shifting customer preferences is paramount for success. Customers are increasingly demanding personalized services, environmentally conscious practices, and technologically advanced tools. Nail salons that adapt to these changes will be better positioned to meet evolving customer needs and build lasting relationships. For example, a salon offering customized nail art and eco-friendly products will likely attract a more discerning customer base.
Forecast of Nail Salon Trends over the Next 5 Years
| Year | Trend | Description | Examples |
|---|---|---|---|
| 2024 | Personalized Experiences | Emphasis on bespoke nail art and customized services. | Offering 3D nail printing, consultation-based nail designs, and personalized color palettes. |
| 2025 | Sustainability Focus | Growing demand for eco-friendly products and practices. | Using plant-based polishes, reducing waste, and offering compostable nail art materials. |
| 2026 | Technology Integration | Increased use of AI-powered systems and digital tools. | Utilizing AI for scheduling, customer data analysis, and personalized recommendations. |
| 2027 | DIY Nail Care Integration | Rise of at-home nail care kits and online tutorials. | Collaborating with influencers to create tutorials and offering products for at-home nail art. |
| 2028 | Hybrid Services | Combining traditional salon services with at-home care options. | Offering online consultations, virtual nail art lessons, and customized at-home kits. |
Business Operations and Management
Nail salons, like any service-based business, thrive on efficient operations. A well-oiled machine ensures customer satisfaction, technician happiness, and ultimately, profitability. Effective scheduling, thorough training, and strict sanitation procedures are key to creating a positive and hygienic experience for clients. By focusing on these aspects, the nail salon can set itself apart from competitors and build a loyal customer base.
Importance of Efficient Salon Operations
Efficient operations are crucial for a successful nail salon. Streamlined processes minimize wait times, optimize technician utilization, and improve overall customer experience. This leads to higher customer satisfaction, repeat business, and ultimately, increased revenue. A smooth workflow also reduces stress for staff, which contributes to a more positive and productive work environment.
Appointment Scheduling Process
A well-defined appointment scheduling system is vital for managing salon time effectively. This includes using software or a system that allows for online bookings, reminders, and cancellations. Clear communication regarding appointment times, services, and any additional fees are essential. A system that allows for seamless rescheduling and accommodates last-minute requests is also important.
Staff Training for Nail Technicians
Comprehensive training for nail technicians is paramount to maintaining high-quality services and ensuring client safety. This includes not only technical skills but also customer service etiquette, sanitation protocols, and product knowledge. Training should cover different nail art styles, techniques, and the use of various nail products. Regular workshops and refresher courses for the staff can also help keep their skills up to date.
Demonstrating the importance of client safety and proper sanitation techniques should be a key component.
Salon Hygiene and Sanitation Procedures
Maintaining salon hygiene and sanitation is critical for preventing the spread of infections and ensuring client well-being. This involves regular disinfection of tools, equipment, and surfaces. A strict protocol for tool sterilization using appropriate disinfectants is essential. Staff should be trained on proper handwashing techniques and the use of personal protective equipment (PPE) when needed. Regular deep cleaning and disinfection of the salon space, including surfaces, floors, and equipment, should be a routine procedure.
Waste Disposal Procedures
Proper waste disposal is not just a matter of compliance, but a critical aspect of environmental responsibility and maintaining a clean and healthy work environment. This includes segregating biohazardous waste (used needles, sharp objects, etc.) from general waste and ensuring proper disposal methods are followed. Using designated bins for different types of waste is essential to avoid cross-contamination and ensure proper recycling practices.
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Using environmentally friendly products and waste disposal methods can also enhance the salon’s reputation.
Community Involvement
Building a strong community presence is crucial for any business, and a nail salon is no exception. It’s not just about giving back; it’s about forging relationships that create loyal customers and a positive brand image. A salon actively involved in the community becomes a trusted part of the neighborhood, fostering goodwill and generating word-of-mouth referrals.Community engagement isn’t just a feel-good exercise; it’s a powerful driver of business success.
Studies show that customers are more likely to support businesses that demonstrate a commitment to their community. This translates into increased customer loyalty, positive reviews, and a stronger overall brand reputation. Think of it as an investment in your salon’s long-term health and prosperity.
Examples of Community Engagement
Community involvement can take many forms. The key is finding activities that resonate with your target audience and align with your salon’s values. For example, hosting a fundraiser for a local charity or participating in a local event can be highly effective. Partnering with local schools or organizations for special events can provide a win-win scenario.
- Supporting Local Charities: Partnering with a local food bank, animal shelter, or children’s hospital allows your salon to directly contribute to a cause that resonates with your community. This could involve organizing a fundraising event, donating a portion of proceeds from certain services, or even volunteering salon staff’s time.
- Participating in Local Events: Sponsoring local festivals, parades, or community fairs provides your salon with visibility and allows you to connect with potential customers in a relaxed and engaging setting. Consider offering free manicures or nail art demonstrations at these events.
- Supporting Local Schools and Organizations: Offering workshops or educational sessions for students on nail art or proper nail care techniques can be a great way to build community relations and demonstrate your salon’s commitment to the community.
Importance of Community Outreach, Nail salon woodmore shopping center
Community outreach goes beyond simply raising money or providing services. It fosters a sense of belonging and connection between your salon and the community. This creates a positive atmosphere where customers feel valued and appreciated. When people see a business genuinely engaged with their community, they are more likely to choose that business over others.
- Strengthening Community Bonds: Engaging with the community helps establish a sense of trust and goodwill. This fosters a positive image for your salon, which in turn translates to increased customer loyalty and referrals.
- Building Brand Reputation: Active participation in community events and initiatives significantly enhances your salon’s brand image. A reputation for generosity and community involvement builds trust and credibility.
- Generating Positive Word-of-Mouth: When your salon is seen as a supportive member of the community, it naturally generates positive word-of-mouth referrals, leading to new customer acquisition and business growth.
Impact of Community Engagement on Business Reputation
Strong community involvement directly impacts a business’s reputation. It positions the salon as a valuable member of the community, not just a place for services. This positive perception translates into higher customer loyalty and trust, making it easier to attract new clients. Word-of-mouth referrals become a powerful marketing tool, driving growth organically.
| Possible Community Partnerships | Activities |
|---|---|
| Local Schools | Workshops, fundraising events, educational sessions |
| Charities | Fundraising events, donations, volunteering |
| Community Centers | Partnerships for special events, workshops |
| Local Businesses | Joint promotions, cross-promotional events |
| Sports Teams | Sponsorships, team events |
Closure
In conclusion, Nail Salon Woodmore Shopping Center stands out as a promising establishment within its community. The salon’s strategic location, coupled with a focus on customer satisfaction, positions it well for continued success. Understanding its services, pricing, and marketing strategies allows for informed decisions about whether it aligns with your needs.
Query Resolution
What are the parking options at Woodmore Shopping Center?
Woodmore Shopping Center offers ample parking for customers. Check their website or the shopping center’s signage for details.
What are some popular nail art designs?
Popular nail art designs often include seasonal themes, such as fall leaves or holiday designs, as well as trendy colors and patterns. Special requests are always welcome.
What are the salon’s hours?
Salon hours are available on the website or by calling the salon directly.
What is the salon’s return policy?
Check the salon’s policy page for details on returns or exchanges for services or products. This information is usually available on the salon’s website or by contacting them directly.
