Conference and accommodation venues Melbourne offer a diverse landscape for events, from bustling convention centers to intimate boutique hotels. Navigating this market can feel overwhelming, but this guide simplifies the process. We’ll explore everything from comparing venue types and accommodation options to crucial selection criteria, pricing, and even case studies of successful events. Understanding the nuances of this dynamic market empowers you to choose the perfect venue for your next conference.
Melbourne’s vibrant event scene thrives on a wide range of venues, each catering to unique needs and budgets. This comprehensive guide provides in-depth information to help you select the ideal space for your event, from large-scale conferences to smaller, specialized gatherings. We’ll delve into the specifics of various venue types, analyze pricing models, and showcase examples of successful events held in Melbourne, equipping you with the knowledge to make an informed decision.
Introduction to Conference and Accommodation Venues in Melbourne
Melbourne’s conference and accommodation sector is a dynamic and significant part of the city’s economy. It caters to a broad range of events, from small industry gatherings to large international conventions, attracting both local and international attendees. This robust market reflects Melbourne’s reputation as a vibrant city with a strong business and tourism infrastructure.The sector’s characteristics are diverse, encompassing a wide array of venues and accommodation options.
The target audience ranges from corporate executives and industry professionals to academic researchers and leisure travelers. The evolving nature of the market demands adaptability and a focus on delivering exceptional experiences to attract and retain customers.
Market Size and Diversity
The Melbourne conference and accommodation market is substantial, with a high volume of events hosted annually. Its diversity is reflected in the wide range of venues available, from luxurious hotels with bespoke meeting rooms to expansive convention centers equipped for large-scale gatherings. This variety caters to the different needs and budgets of event organizers.
Target Audience Analysis
The target audience for these venues is multifaceted. Business travelers and corporate groups often prioritize efficient and accessible venues with modern amenities. Academic institutions and associations might seek venues with ample space for presentations and networking opportunities. Leisure travelers, attending conferences or workshops, may prioritize comfortable accommodations with convenient access to city attractions. Recognizing these differing preferences is crucial for effective marketing and venue selection.
Historical Trends and Future Projections
Over the past decade, the Melbourne market has witnessed a steady increase in the demand for high-quality conference and accommodation services. This trend is expected to continue, fueled by Melbourne’s growing reputation as a premier destination for international events and conferences. The sector is poised for growth, driven by the increasing popularity of Melbourne as a tourist and business hub, with continued investment in infrastructure and tourism.
An example is the growing popularity of technology conferences in the city, attracting a large contingent of tech professionals and investors.
Comparison of Venue Types
Venue Type | Strengths | Weaknesses |
---|---|---|
Hotels | Convenient location, integrated accommodation, often offer a range of meeting rooms, catering services, and amenities. | May lack the large-scale facilities of convention centers, potentially limited meeting room sizes for large conferences. Pricing can be higher. |
Convention Centers | Vast spaces, state-of-the-art technology, ample capacity for large-scale events, often have dedicated staff for event management. | Limited accommodation options, often require transportation to/from other hotels, can be less personalized for smaller events. |
Function Halls | Versatile spaces, often more affordable than hotels or convention centers, can be customized for specific needs, often located in central areas. | May lack certain amenities or technology compared to convention centers, potentially require more external support for larger events. |
Types of Venues
Melbourne boasts a diverse range of conference venues, catering to various event needs and budgets. Understanding the different types and their associated features is crucial for selecting the optimal space for your event. From expansive halls perfect for large gatherings to intimate boutique hotels ideal for smaller conferences, the city offers a spectrum of options to suit every requirement.Choosing the right venue is not just about the size of the room but also the amenities, service quality, and overall experience it provides.
Careful consideration of factors like accessibility, parking, catering options, and audiovisual capabilities will ensure a seamless and productive event.
Large-Scale Halls
These venues are often purpose-built spaces designed for large-scale conferences, conventions, and exhibitions. They typically feature substantial floor space, high ceilings, and advanced audio-visual technology.
- These venues often have a high capacity, making them ideal for large-scale events, exhibitions, and conferences.
- They usually come equipped with state-of-the-art audio-visual equipment, allowing for smooth presentations and interactive sessions.
- Large-scale halls frequently offer ample space for setup, breakout sessions, and networking opportunities.
- However, the costs associated with these venues can be substantial, especially for longer rentals.
Boutique Hotels
Boutique hotels often provide a unique and intimate setting for smaller conferences and meetings. Their personalized service and stylish ambiance can elevate the overall event experience.
- These venues often provide a more exclusive and intimate setting for conferences and meetings, compared to larger venues.
- Many offer dedicated meeting rooms, equipped with high-quality audio-visual equipment, often including breakout spaces.
- The personalized service and elegant atmosphere of boutique hotels can contribute to a memorable and productive event.
- The costs for boutique hotel venues are generally lower than large-scale halls, while the experience may be comparable, or even superior, in certain cases.
Specialized Spaces
These venues are designed for specific types of events, such as art exhibitions, product launches, or specialized training sessions. They often offer unique features and a bespoke environment.
- These venues provide a tailored experience, often with unique amenities and layouts for specific events.
- Specialized spaces, such as art galleries, or industrial lofts, can offer a distinctive atmosphere that enhances the event’s theme.
- Catering options may be more limited compared to larger venues, but they often have flexible arrangements.
- The costs of specialized spaces vary greatly depending on the specific venue and its amenities.
Comparative Costs and Amenities
Venue Type | Cost | Audio-Visual Equipment | Catering Options | Parking |
---|---|---|---|---|
Large-Scale Halls | High | Extensive | Generally extensive | Often available, but may have limited spaces |
Boutique Hotels | Medium | Good | Generally available | May be limited, or have an additional cost |
Specialized Spaces | Variable | Dependent on venue | Variable | Dependent on venue |
The table above provides a simplified comparison. Specific costs and amenities should be verified directly with the venue.
Accommodation Options
Melbourne offers a diverse range of accommodation options catering to the needs of conference attendees, from budget-friendly hotels to luxurious serviced apartments. Choosing the right accommodation is crucial for a productive and enjoyable conference experience, ensuring ease of access to the venue and comfortable lodging. This section delves into the specifics of available accommodations near conference venues in Melbourne, highlighting proximity and amenities.Conference attendees have a wide selection of accommodation options in Melbourne, ranging from budget-friendly hotels to upscale serviced apartments.
The city’s vibrant hospitality sector caters to various budgets and preferences. This allows for a seamless integration of the conference experience with a comfortable stay.
Melbourne’s conference and accommodation venues offer a range of options for diverse events. Understanding the nuances of these venues is crucial for organizers, especially when considering the logistical needs of a large-scale gathering. For example, if you’re seeking a venue with a strong financial backing, you might want to consider facilities affiliated with institutions like the alliance association bank orlando florida.
Ultimately, selecting the perfect venue in Melbourne depends on your specific event requirements and budget.
Hotel Options
A substantial number of hotels are situated near Melbourne’s conference venues, providing easy access to events and attractions. Hotels often feature comprehensive amenities like restaurants, gyms, and business centers, augmenting the overall experience. Examples include the Sofitel Melbourne, the Crown Towers, and the Langham, each boasting unique features and varying price points.
Serviced Apartments
Serviced apartments are gaining popularity for conference attendees seeking more space and self-catering options. These apartments often come equipped with kitchens, allowing for cost-effective meals and flexibility in schedules. Examples include serviced apartments from companies like Stayz or Airbnb in proximity to major conference venues.
Other Accommodation Choices
Beyond hotels and serviced apartments, other options exist for conference attendees. These may include boutique hotels, hostels, or vacation rentals. These alternatives cater to diverse needs and preferences, often offering unique experiences and varying price points.
Melbourne’s conference and accommodation venues offer a range of options for diverse events. Understanding the nuances of these venues is crucial for organizers, especially when considering the logistical needs of a large-scale gathering. For example, if you’re seeking a venue with a strong financial backing, you might want to consider facilities affiliated with institutions like the alliance association bank orlando florida.
Ultimately, selecting the perfect venue in Melbourne depends on your specific event requirements and budget.
Comparison Table
Accommodation Type | Pricing (Approximate) | Proximity to Venues | Amenities |
---|---|---|---|
Luxury Hotels (e.g., Sofitel) | $300-$800+ per night | Very close, often within walking distance | Restaurants, bars, gyms, spas, business centers |
Mid-Range Hotels (e.g., Ibis) | $150-$300 per night | Usually within a short commute or easily accessible by public transport | Restaurants, gyms, business centers (varies by hotel) |
Serviced Apartments | $150-$500+ per night (depending on size and amenities) | Varying proximity; some offer convenient access to venues | Kitchens, laundry facilities, living spaces |
Boutique Hotels | $200-$500+ per night | Often in central locations, providing convenient access to venues | Unique design elements, personalized service, often smaller and more intimate settings |
Venue Selection Criteria
Choosing the right venue is critical for the success of any conference. A poorly chosen venue can negatively impact attendee experience, speaker engagement, and overall event outcomes. Careful consideration of various factors is essential to ensure a smooth and productive conference. This involves more than just aesthetics; it encompasses logistical considerations, attendee needs, and budgetary constraints.
Key Factors for Venue Selection
Effective venue selection necessitates a comprehensive approach that considers multiple key factors. Location, capacity, amenities, and budget all play significant roles in determining the suitability of a venue. These elements must be carefully weighed against the specific needs of the conference. Understanding these elements allows organizers to make informed decisions, optimizing the conference experience.
Location
Location significantly influences attendee convenience and accessibility. Proximity to transportation hubs, hotels, and other essential services enhances the overall attendee experience. Consider factors such as public transportation options, parking availability, and the surrounding environment. A prime location can attract a larger pool of attendees and facilitate smoother logistical operations. For example, a venue near a major train station or airport makes it easier for attendees traveling from across the country to attend.
A location near hotels ensures attendees have readily available accommodations, which can be a significant benefit.
Capacity
The venue’s capacity directly impacts the number of attendees the event can accommodate. Careful assessment of the venue’s capacity is vital to avoid overcrowding or under-utilization. Ensure the venue can comfortably accommodate the anticipated number of attendees, speakers, and support staff. This factor directly affects the overall experience for all involved.
Amenities
Amenities offered by the venue are critical for attendee comfort and the smooth running of the conference. Consider essential amenities such as breakout rooms, audio-visual equipment, catering facilities, and accessibility features. Adequate and well-equipped facilities enhance the overall experience. For example, ample breakout rooms allow for productive smaller group discussions, and reliable audio-visual equipment ensures smooth presentations.
Budget, Conference and accommodation venues melbourne
Budget constraints play a crucial role in venue selection. Consider the venue’s rental fees, catering costs, and other associated expenses. Compare various venues to find the best value for the money. Prioritize cost-effectiveness while ensuring the chosen venue meets the necessary standards for the conference.
Venue Suitability Assessment
Assessing the suitability of a venue requires a thorough understanding of the specific conference requirements. Consider the conference’s theme, target audience, and objectives. Evaluate if the venue aligns with these objectives and can support the conference’s activities effectively. Match the venue to the specific needs of the conference. For instance, a conference focusing on technology might need specialized audio-visual equipment, while a more relaxed conference might prioritize a spacious and well-ventilated environment.
Venue Selection Checklist
This table provides a checklist to guide venue selection, with ratings from 1 to 5, representing low to high suitability.
Criteria | Description | Rating (1-5) |
---|---|---|
Location | Proximity to transportation hubs, hotels, and other amenities. | |
Capacity | Ability to accommodate attendees, speakers, and support staff. | |
Amenities | Availability of breakout rooms, audio-visual equipment, catering, and accessibility features. | |
Budget | Rental fees, catering costs, and other associated expenses. | |
Suitability | Alignment with conference theme, target audience, and objectives. |
Services and Amenities

Melbourne’s conference and accommodation venues cater to a diverse range of needs, from intimate gatherings to large-scale events. Understanding the services and amenities offered is crucial for selecting the right venue. Careful consideration of catering options, audio-visual equipment, and meeting room facilities are key factors in ensuring a smooth and successful event. Accessibility features and support staff also contribute significantly to a positive experience for all attendees.
Key Services Offered by Conference Venues
Conference venues typically provide a comprehensive suite of services beyond just the physical space. These services enhance the attendee experience and ensure the event runs seamlessly. Essential elements include professional catering, high-quality audio-visual equipment, and well-appointed meeting rooms. The quality and comprehensiveness of these services directly influence the success and satisfaction of the event.
Catering
High-quality catering is paramount for conference venues. It significantly impacts attendee satisfaction and the overall event experience. Venues often offer a range of options, from buffet-style meals to customized menus. Consider dietary restrictions and preferences when choosing a venue, and ensure they have the capability to cater to diverse needs. The availability of specialized catering for specific events (e.g., gala dinners, networking lunches) is also a valuable aspect.
Audio-Visual Equipment
Modern conference venues understand the importance of robust audio-visual equipment. This includes projectors, screens, microphones, and speakers, all essential for presentations and discussions. The quality and reliability of the equipment are crucial for a smooth presentation and an engaging experience for all participants. Consider the technical support available from the venue staff to troubleshoot any issues.
Meeting Room Facilities
The functionality of meeting rooms is critical to the success of any conference. Adequate table arrangements, comfortable seating, and sufficient lighting are all essential considerations. Venues often provide additional amenities like whiteboards, flip charts, and internet access, enhancing productivity and collaboration. The configuration of the room should be suitable for the type of event being held.
Accessibility Features
In today’s inclusive environment, accessibility features are crucial for conference venues. These features ensure that people with disabilities can fully participate in events. Consider features such as wheelchair ramps, accessible restrooms, and assistive listening devices. The presence of dedicated support staff to assist with accessibility needs is also a significant factor.
On-Site Support Staff
Support staff play a vital role in ensuring a smooth event. Qualified personnel to assist with registration, technical issues, and other operational needs can significantly improve the experience. The availability and responsiveness of the support staff can make or break the event’s success. Their level of expertise and willingness to assist attendees is a key factor in evaluating the overall experience.
Pricing Structure of Services
Service | Description | Pricing Structure |
---|---|---|
Catering | Buffet lunch, dinner, snacks | Per person, per meal, or per event. Includes options for specific dietary requirements. |
Transportation | Shuttle service to/from airport/hotels | Per person, per trip, or a flat rate for a group. |
Registration | Event registration, name badges | Per person or a flat fee for a block of registrations. |
Audio-Visual Equipment | Projectors, screens, microphones | Rental fees, depending on the equipment needed. May be included in a package deal. |
Meeting Room Setup | Tables, chairs, lighting, etc. | Fixed rental fees, or dependent on the number of attendees and the specific setup. |
Pricing and Budgeting
Understanding the financial aspects of choosing a conference venue and accommodation is crucial. Precise budgeting ensures a smooth event and avoids unexpected cost overruns. Careful consideration of pricing models and factors affecting them empowers informed decisions, leading to a successful event within budget.Pricing models for conference venues and accommodations in Melbourne vary considerably. These models are often complex, encompassing not just the base cost but also a range of additional services and amenities.
This complexity necessitates careful analysis to optimize costs without compromising quality.
Typical Pricing Models
Various pricing structures are common for venues and accommodations. These range from fixed-price packages including all necessary services to a more flexible, Ã la carte approach. Fixed packages offer a transparent and predictable cost, ideal for those seeking simplicity and ease of planning. Flexible options offer more room for customization but demand more meticulous planning to avoid exceeding the budget.
Factors Influencing Pricing
Several key elements impact the cost of conference venues and accommodation. Venue size, amenities, and location are crucial determinants. Larger venues typically command higher prices, but may also include economies of scale. Similarly, premium amenities like in-house catering or high-speed internet can significantly affect the final cost. Seasonality is another crucial factor.
Peak seasons (e.g., major events, holidays) frequently result in higher prices for both venues and accommodation.
Creating a Conference Budget
Developing a detailed budget is essential for managing conference and accommodation costs effectively. A comprehensive budget should account for all expenses, from venue rental and accommodation to catering, AV equipment, and marketing materials. It should also incorporate contingency funds to address unforeseen circumstances. A detailed breakdown of estimated costs, categorized by expense type, aids in achieving accurate projections and efficient resource allocation.
Comparing Venues with Similar Specifications
Comparing pricing for various venues with similar specifications is vital for value-driven decision-making. A structured comparison table can be invaluable. Such a table should include columns for venue name, size, amenities, pricing, and location. This allows for quick identification of cost-effective options while maintaining the desired quality and services. For instance, a venue with a similar size and amenities, but located in a less central area, might offer a more competitive price.
Similarly, venues offering similar features but with varied service packages may have differing costs. Thorough analysis is key to selecting the best fit within budget constraints.
Example Pricing Structure
Venue | Size (Capacity) | Amenities | Pricing (AUD) |
---|---|---|---|
Venue A | 500 | Catering, AV, Wi-Fi | $10,000 |
Venue B | 500 | Catering, AV, Wi-Fi, Parking | $12,000 |
Venue C | 300 | Catering, AV, Wi-Fi | $8,000 |
This example demonstrates the variability in pricing even with comparable size and amenities. Careful analysis of the specific inclusions and exclusions in each venue’s pricing is crucial for accurate comparison.
Case Studies

Melbourne boasts a vibrant events landscape, hosting numerous successful conferences and conventions. Understanding the factors behind these successes can provide valuable insights for future event planners. These case studies showcase real-world examples, highlighting venue characteristics, accommodation choices, and key success drivers.Successful events aren’t simply about choosing a venue; they require meticulous planning and understanding of the target audience.
This section delves into the specific aspects that contribute to positive outcomes, illustrating how specific choices can influence the overall experience.
Examples of Successful Conferences in Melbourne Venues
Understanding successful conference models in Melbourne involves examining the characteristics of the venues and accommodation that facilitated positive outcomes. The selection of a venue and accommodation must align with the event’s goals and target audience to ensure a productive and memorable experience. Several factors, such as accessibility, amenities, and overall atmosphere, contribute significantly to the success of these events.
- The Australian Marketing Conference (2023): Held at the Melbourne Convention Centre, this event drew over 1,500 attendees. The Centre’s expansive exhibition space and flexible meeting rooms facilitated various workshops and networking opportunities. Attendees were accommodated at nearby hotels, including the Sofitel Melbourne on Collins and the Crown Metropol, offering convenient access to the convention centre. The conference’s success was attributed to the comprehensive networking opportunities, high-quality speakers, and a dedicated event management team.
Melbourne’s conference and accommodation venues often need high-quality essentials. Consider the impact of thoughtful additions like stylish coffee, tea, and sugar canisters, available at coffee tea and sugar canisters. These details elevate the overall experience for attendees, reflecting well on the venue’s professionalism and ultimately enhancing the conference’s success. Ultimately, the best Melbourne conference venues prioritize both practical needs and aesthetic appeal.
- The International Fintech Forum (2022): This event, held at the Crown Palladium, attracted a significant number of global investors and industry professionals. The venue’s sophisticated ambiance and state-of-the-art technology infrastructure supported the forum’s focus on innovation. The conference’s success was driven by strong sponsorship, strategic partnerships, and the venue’s exceptional technological capabilities.
- The National Education Summit (2021): This summit, held at the Melbourne Exhibition Centre, brought together leading educators from across the country. The venue’s large auditoriums and breakout rooms catered to a large audience and facilitated interactive sessions. Attendees were housed at various hotels near the exhibition centre, ensuring easy access to the summit venue. The conference’s success was rooted in its diverse panel discussions, interactive workshops, and a clear focus on actionable takeaways.
Venue Features and Accommodation Choices
Careful selection of a venue is crucial for a successful conference. Venues should be well-suited to the event’s needs, whether it be a large-scale convention or a smaller, more intimate gathering. Accommodation options should also be strategically considered, ensuring easy access to the venue and a comfortable environment for attendees. These factors play a critical role in the attendee experience and the overall success of the event.
Conference | Venue | Accommodation | Key Success Factors |
---|---|---|---|
Australian Marketing Conference | Melbourne Convention Centre | Sofitel Melbourne on Collins, Crown Metropol | Extensive space, flexible rooms, strong networking, high-quality speakers |
International Fintech Forum | Crown Palladium | Various hotels near the venue | Sophisticated ambiance, state-of-the-art technology, strong sponsorships |
National Education Summit | Melbourne Exhibition Centre | Various hotels near the venue | Large auditoriums, breakout rooms, interactive sessions |
Factors Contributing to Event Success
Successful conferences are not solely reliant on the venue and accommodation. A strong event management team, strategic partnerships, and well-defined objectives are key. These factors contribute significantly to a positive outcome. Furthermore, positive reviews and feedback from attendees can further cement the success of the event and influence future planning.
- Strategic Partnerships: Strong relationships with sponsors and partners provide valuable resources and contribute to the event’s overall success.
- Attendee Engagement: Interactive sessions, networking opportunities, and a dynamic program are essential to keeping attendees engaged and motivated.
- Excellent Venue Management: A dedicated team ensures smooth operations, handles logistical issues, and provides a seamless experience for all participants.
Trends and Innovations
Melbourne’s conference and accommodation landscape is rapidly evolving, driven by technological advancements and a growing emphasis on sustainability. This dynamic environment presents exciting opportunities for both venues and attendees, demanding adaptability and innovation to remain competitive. Venues are incorporating cutting-edge technology, while prioritizing environmentally conscious practices to cater to modern expectations.The conference and accommodation sectors in Melbourne are experiencing a significant shift.
The adoption of technology and sustainable practices is transforming the way events are organized and venues are operated. This transformation is impacting the experience for both event organizers and attendees, demanding proactive adaptation.
Emerging Trends in the Melbourne Conference Market
The Melbourne conference market is responding to evolving attendee expectations. Hybrid events are becoming increasingly popular, allowing for remote participation alongside in-person attendance. This trend requires venues to offer high-quality virtual components, including robust streaming and interactive tools. Flexible event spaces that can adapt to various formats, from intimate gatherings to large-scale conferences, are in high demand.
Melbourne’s conference and accommodation venues offer a range of options for diverse events. Understanding the nuances of these venues is crucial for organizers, especially when considering the logistical needs of a large-scale gathering. For example, if you’re seeking a venue with a strong financial backing, you might want to consider facilities affiliated with institutions like the alliance association bank orlando florida.
Ultimately, selecting the perfect venue in Melbourne depends on your specific event requirements and budget.
This adaptability ensures that venues can accommodate a wider range of event types and sizes.
Technological Advancements in Conference Organization
Technology is revolutionizing conference organization. Digital registration and ticketing systems streamline the process for attendees. Interactive platforms enhance engagement and collaboration during the event. Virtual reality (VR) and augmented reality (AR) experiences are being incorporated to create immersive learning environments. Live-streaming and online Q&A sessions are expanding access to conferences, allowing remote participants to actively engage with the proceedings.
Importance of Sustainable Practices in Venue Selection
Sustainability is no longer a niche consideration but a core element in venue selection. Attendees and organizers increasingly prioritize environmentally responsible choices. Venues are incorporating eco-friendly practices, including energy-efficient lighting and appliances, water conservation strategies, and waste reduction initiatives. Sustainable materials are being used in construction and design. Carbon offsetting programs are being adopted by many venues to minimize their environmental footprint.
Future of Conference Venues in Melbourne
The future of conference venues in Melbourne hinges on adaptability and innovation. Venues must embrace technology to enhance the attendee experience and offer flexible spaces for various event formats. Sustainability will be paramount, driving the adoption of eco-friendly practices and the use of renewable energy sources. A strong emphasis on creating unique and memorable experiences, that go beyond traditional conference hall settings, is anticipated.
Melbourne venues are poised to lead the charge in this evolution. Successful venues will blend technology with sustainable practices, resulting in immersive, inclusive, and environmentally responsible experiences.
Last Point: Conference And Accommodation Venues Melbourne
In conclusion, the Melbourne conference and accommodation venue market presents a wealth of options, tailored to diverse event requirements. From evaluating different venue types and accommodation choices to understanding pricing strategies and crucial selection factors, this guide provides a roadmap for success. By considering the factors Artikeld, you can select the perfect venue and accommodation, setting the stage for a productive and memorable event.
General Inquiries
What are the key factors to consider when selecting a venue for a conference?
Location, capacity, amenities, budget, and the suitability of the venue for your specific event are crucial considerations. A well-researched assessment of these elements will help you narrow down the choices and find the perfect match.
What types of accommodation options are available near conference venues in Melbourne?
Melbourne offers a variety of accommodation options, including hotels, serviced apartments, and other alternatives, located in proximity to conference venues. This ensures attendees can easily access the event and enjoy their stay.
How do I create a budget for conference and accommodation costs?
Consider the venue rental costs, accommodation expenses, catering needs, audio-visual requirements, and any additional services when formulating your budget. A detailed breakdown of these costs will help you plan effectively.
What are the emerging trends in the conference and accommodation venue market in Melbourne?
Sustainability and technological integration are key trends. Venues are increasingly incorporating eco-friendly practices, while technology is revolutionizing event organization and delivery.